Expressive Typography

This was an interesting task where we were asked to take a single word from our interview and hand-render it after choosing a particular font that we thought would portray the feel of the interview and character of the designer. We were to illustrate it to express more than the meaning of the word, but show different levels of understanding of the designer's personality.

I decided to use the word 'culture' because Anette Lenz talks a lot about her heritage, family and how she has had opportunities to work in different countries, one of the many reasons why she enjoys being a graphic designer. And as she is german, I simply used Olde English because it has medieval, gothic, german connotations to it and was used for the german language up until the 20th century.

To add the feel Anette being flexible and understanding different cultures I mixed it up and used caps as well as lower case characters in the word and juxtaposed them so that they did not all fit on the baseline. I filled the characters in black and added hints of thin red lines to add interest and relations to the colours in the german flag. If we were allowed to use more than 2 colours, I would opted to include yellow as well to complete the 3 colours of the german flag.

Overall I was very happy with the outcome of my hand-rendered type. It was extremely time-consuming though I feel that having a hands-on approach to typography could be the way to go in my final layout.