Copywriter Talk

A talk by a copywriter Liam Donnelly. Unfortunately, I didn't find this talk as engaging and useful than the previous editorial design talk. I think this was because it wasn't technically that relevant to our project. Possibly the idea of coming up with a headline is important, though generally we were shown more advertisement pieces rather than magazine layouts.

Having said that, I did still take away some useful tips: think about the tone of voice that carries the piece, the target audience, try no to be cliché d and use short and snappy headlines for impact.

Liam was well spoken and informative though I don't think he talked to us on the same level Briony did. I didn't feel like he engaged with us as much, it wasn't as personal and either more about his company or other people's work he liked. Though it was interesting to hear from someone who was working in the design industry.