Sunday, 14 March 2010

Editorial Illustration talk

This was an extremely inspiring and relevant talk by Briony Hartley. She was very down to earth and was able to talk to the class without sounding patronising or boring. She talked in a friendly tone and described the design industry in a realistic way. She seemed very dedicated to her career and passionate about layouts. Truly inspirational, and made me consider doing editorial illustration in the future. The route she took of working for a company and then moving onto freelance work after gaining experience from different companies sounds like a viable plan and one I may take on later too.

She provided us with a number of tips when being a freelancer. These included: developing lots of professional experience, getting numerous contacts, being nice, listening to the client, trusting the client, not being afraid of asking questions, getting a second opinion, not taking negative feedback personally and to take risks.

Other design considerations she taught the class were as follows: sticking to 2 or 3 colours and fonts in a layout, using a versatile grid, using a baseline grid to your advantage, using paragraph and character styles for efficiency and varying size of typography and images for impact. All the tips she provided are relevant to this project and I will take them on board and incorporate them into my work when developing my ideas.

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