Moving on from Camera Idea

Amnesty International's campaign "It's not happening here. But it's happening now." had a great influence on my camera idea; the thought of something being there but not being there. The interaction of the viewer actually seeing and thinking the less privileged were right there in front of them made the campaign a success.

I tried to interact with the viewer and make them be the one holding the camera, but in the end, the meaning behind the camera idea was lost in how I wanted to do the poster, the actual technique of putting the poster across blinded my thinking of whether it was a successful way of portraying the idea. It became evident that the poster could easily be mistaken for an advert for a camera or phone.

I tried manipulating the thinking behind the camera idea by using a photo of a model and having the camera screen of the sweatshop worker who had made the sweater worn by the model, but this became too complicated and difficult to understand. It seemed only I was able to pick up the meaning behind the posters I created, even Bond from Bond and Coyne Associations mistook the meaning. This encouraged me to, not completely change the message I was trying to get across, but how I put it across.

I began thinking of different ways I could portray the idea of things not being as it seems, physically and mentally. This was a little disappointing that I had to move on from the camera idea because I thought on some level it would have been a feasible solution. Though I knew it had to be done.