A very interesting talk by a previous art director of Wonderland magazine. He was very down to earth and I found he was talking to the class like an equal rather than talking down to us which was refreshing. A tip that he suggested when working in the design industry was to always have a positive attitude.
He talked passionately about the different processes and techniques he went through when working for Wonderland Magazine. Things like hand-rendering type, spending the time to cut up each and every character and then scanning them and using them in his layouts. He played around with typography a lot: putting together fonts than don’t necessarily go together, making the typography look good but not legible, bleeding the type off the page, using all lowercases or caps, cutting and scrunching up the text and then scanning them in and so on. All very useful if I decide to hand-render my type.
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